SEO - Search engine optimization

What is SEO?

SEO refers to web page optimization in order to gain ranking in the organic results of a Google engine search. Organic search results are not paid or "sponsored" results, but come up due to their relevance and popularity (great amount of reference from other websites).

SEO advantages

The optimization of a website offers long term results for the carried out improvements are permanent. An optimized website is one that features high quality search engine results because it has a much better Google positioning status due to its high relevancy and popularity, being an easy find to consumers.

SEO process stages

1.Initial analysis. Our objective is result generation. The starting point for a website optimization process is always a website analysis. This analysis is mandatory for a better understanding of a SEO need and a result measurement campaign. Permanent monitoring and result comparison will show process efficiency and effectiveness allowing us real time improvement in order of achieving our goals.

We analyze:

• Actual website positioning in search engine results (Google, Yahoo!, MSN)
• Technical audit – searchability and compatibility with all existing search engines, eliminating any search technical obstacles
• Content analysis – website text analysis: is it informative? Easy to follow?
• Competitive keywords – what is keyword competition and which are the keywords that make your result a “good one”

2.Website optimization. Restructuring your website based upon needs, choice and keyword inclusion.

3.Web directory registration. Because website positioning depends on popularity, on the volume of website references, a multiple website directory registration is very important.

4.Positioning reports of websites in connection to each keyword, traffic report.

Costs

Optimization cost is established differently for each client following a work volume evaluation needed for the project and website complexity.