Search Engine Advertising (SEA) – Google Adwords

What is SEA?

SEA is the abbreviation of Search Engine Advertising and it refers to advertising in search engines like Google, Yahoo! or MSN. Clipart Advertising's SEA service imply only Google advertising.

Why Google?

Google is the most used search engine in Romania, and not only: over 75% of search results on the internet come from Google. Internet users usually visit the posts and links on the first page of Google results, that's why it is very important for us to step up and place your announcement between the first search results.

What is Google AdWords?

• Aggressive web advertising: we place your announcement between the first search results on Google on the same time as the consumer googles the keyword.
• Search Engine Optimization
• Advertising on Google website partners

Why does it work?

Google AdWords insures you great web visibility and makes you win potential clients with a short and relevant advertising message exactly when the customer makes the search. A more efficient targeting than in the case of traditional marketing guarantees fast, easy countable and maximum results, with the advantage of improving your performance during the campaign.

How does it work?

We plan and administrate (manage) AdWords campaigns. We create the ad, we choose keywords and phrases that represent each client in particular. When visitors introduce these keywords in the Google search area, your business ad appears between the first sponsored links in the search page. It's obvious that your ad in the sponsored link will generate visits on the campaign site. We also supply reports concerning the evolution and results of the campaign, and also details about how your budget was spent and visitors’ profile.

Payment

Depending on the campaign target, you can choose between two different payment options:

1. CPM bill – Minimum cost per thousand impressions .You're charged when the ad is displayed, and not if someone clicks your ad. This option is more appropriate for awareness campaigns, where the content of the ad is more important to be seen than the information behind it.
2. CPC bill – Minimum Cost per click. You're charged only if someone clicks your ad, not when your ad is displayed, so you pay only for those visitors that reach your site. This option is recommended when your goal is to increase traffic on your campaign site and when you own online stores and want to increase the number of your customers.

Campaign benefits:

All the money you spend is an investment in a potential client

Low cost – for every business and all kind of budgets

Quick implementation

Efficient targeting – we have skills that allow us to set your campaign so that your ad appears only to target visitors. We can set the display according to the demographic area, spoken language, time and date

Great advertising results – we advertise to an audience already interested of your selling product and services, because your ad appears as a result of a key word search

A greater web visibility caused by the optimization

A good campaign budget control

Transparency: detailed reports concerning expenses, keyword efficiency

The opportunity of campaign optimization in minimum time so that goals can be reached (we can edit the ad, change keywords and display settings)

The opportunity to promote your website in the Google Advertising Network

Varying budget, depending on the price of chosen key words

Statistics and reports about visitors’ profile and behavior, preferences and demands.